Digital Marketing Basics

Simplified for you, by us

Keep yourself abreast with the latest digital marketing trends with the most simplified course on digital marketing. Every module is neatly packaged into small snack-able modules that’ll give you extensive knowledge about the nitty-gritty of digital marketing. You’ll learn about building a strong online presence, SEO, e-mail, Social media marketing, and much more.

Great learning stems from involving oneself, every single day

We live by the above line. We’ll open the door to a world of interactive learning starting from to-solve case studies, fun quizzes, and examples of those who have lived the dream of building a successful business.

We’ll be covering:

Module 1: Introduction to Digital Marketing—Here we will be learning about the Evolution of digital marketing, digital marketing channels, and the impact of digital marketing on traditional marketing.

Module 2: Building a Strong Online Presence—Dive into design principles and UX, mobile responsiveness, how to craft compelling content, and content distribution strategies.

Module 3: Search Engine Optimisation (SEO)—Know what is keyword research analysis, on-page, and offline optimisation, and how to improve website performance.

Module 4: Social Media Marketing—Be an expert on platform selection and audience targeting, paid campaigns and budgeting, and measurement of social media analytics.

Module 5: Email Marketing—Get an idea about strategies for email list growth, the importance of segmentation, crafting compelling emails, and A/B testing.

Module 6: PPC Advertising—In this module, we will be teaching you about Google and Bing ads, remarketing, budget optimisations, and targeting ROI.

Module 7: Analytics and Data-driven Marketing—Data is the new gold! Learn the fundamentals of Google Analytics, Data interpretation, how to improve conversation rates, and A/B testing.

Module 8: Digital Marketing Trends and Future Outlook—The future is now! Know about AI in marketing, Voice search and chatbots, and how to adapt to industry changes and innovations.

This course is for

– Students who are new but hungry to learn about digital marketing

– Students who want to carve a career in digital marketing

– Employees who want to upskill themselves in the domain of digital marketing